Waitrose, Eve Sleep, Oliver Bonas, Screwfix & Trustpilot are among the big brands spearheading the conference and workshop programmes at IRX (InternetRetailing Expo) & eDX (eDelivery Expo) taking place on 11 & 12 May 2022 at the NEC, Birmingham.
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Industry leaders will share their insight in a dedicated programme of learning taking place throughout the two days of the show – attendees can expect to hear first-hand experience and robust debate around current and future challenges.
Visitors to the UK’s number one digital retail event can mix and match the conference strands to suit their current needs with sessions covering marketing, growth, delivery, customer engagement, omnichannel innovation, and fulfillment.
Topicality is the watchword here with all sessions tailored to address the current and forthcoming needs of retail professionals. Steve Davies, COO - Eve Sleep, is part of a panel session looking at what’s next for the sector in ‘Exploring today and tomorrow's delivery trends: challenges, opportunities & initiatives. He’ll also deliver a fireside chat on ‘Towards a sustainable delivery network: innovation, technology & customer choice’.
Customer experience sits front and center of many sessions, beginning with a keynote by Laura Burbedge, Online Director at Waitrose & Partners, outlining her company’s strategy for ‘Aligning purpose with growth: enabling ethical decision making in a growing digital business.’ Laura explains: “Our purpose encompasses people, business, and the planet. To deliver benefits in all three sectors we’re challenging ourselves to push boundaries and innovate across areas including sustainability, inclusivity, social impact, and the supply chain.”
Engaging customers in a way that’s genuine and in keeping with company values is at the core of a panel discussion with Camilla Tress, Connected Commerce Lead at Oliver Bonas – ‘Keeping it real: Developing an authentic dialogue with the customer’. Sanjay Aggarwal, founder of the Spice Kitchen, who will join Camila in her session explains: "As we look to the next 12 months, we are seeing customers looking for experiences, not just products, and for them to be able to make genuine connections and community with the businesses they buy from. This is now more important than ever and eCommerce businesses need to find ways to deliver the sort of experience that customers are looking for since the pandemic.”
A series of practical, training-focused workshop sessions beginning with Ben Thoy, UK Sales Manager at Trustpilot. Ben will highlight key results from his company’s latest research into the growing number of consumers driven by political, environmental, or sociological issues in ‘Purpose-driven marketing: Am I doing it right?’
Want to know the most common mistakes holding many retailers back on Google Shopping? Liam Patterson, CEO of Bidnamic, takes a deep dive into the true value of data in overcoming these obstacles in ‘Why Google Shopping doesn’t work for many retailers’. Imran Choudhary from Attraqt sheds light on the latest in e-commerce tactics in The art of leveraging AI in product discovery.
Alongside the opportunities to update their skillset, retail professionals can meet with the full A to Z (well, A to W!) of leading suppliers – from Adobe, Amazon, Huboo, Mastercard, Salesfire, and Worldline – all with cutting-edge technology and innovative services to enhance customer experiences, increase sales and deliver efficiencies across online and in-store operations.
IRX & eDX 2022 takes place on 11 & 12 May at the NEC, Birmingham. Register – for free – here.
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