iServe, a growth intelligence organization for e-commerce that helps merchants to achieve massive e-commerce growth and marketplace control, has acquired UK-headquartered e-commerce consultancy Practicology. The acquisition is part of iServe’s broader strategy to support brands with their international e-commerce growth and expansion.
“Breaking into international markets is among the most difficult things for brands to do,” said iServe CEO David Wright. “Adding Practicology’s industry-leading experts and expertise to our portfolio will further our goal to help e-commerce companies grow and protect their brands online.”
Together, Practicology and iServe will offer support to consumer brands and retailers who want to expand their e-commerce business globally. Practicology’s strategic guidance and outsourced e-commerce team model is matched by iServe’s considerable expertise in selling and distributing on marketplaces such as Amazon, eBay, Jet, and others.
Practicology’s Founder and Chairman, Martin Newman remarked, “I am confident in the cultural fit and complementary service offerings of our respective businesses. I am excited by the opportunity for Practicology’s clients to benefit from iServe’s marketplace expertise, and for iServe’s partners to further develop their international online propositions.”
Practicology has helped many brands to enter and optimize their e-commerce offerings in markets including the UK, Europe, Hong Kong, China, and Australia including Pandora, Nike, and Skechers. iServe was recently named a fastest growing company by Inc. 500 and is one of Amazon’s top 10 sellers in the world, acting as the official reseller partner for dozens of brands including Skullcandy, Panasonic, and Sylvania.