Italian E-commerce reached a turnover of 76 billion euros in 2022

April 28, 2023 by
Frank Calviño
Italian e-commerce turnover in 2022

Italian e-commerce had a turnover of 76 billion euros in 2022, according to data published by Ecommerce in Italy 2023 report from Casaleggio Associati, a digital strategy consulting business in Italy. 

The same report hinted that, during 2021, the e-commerce market in Italy reached a turnover of 64 billion euros. This represented a growth of 33% compared to a year earlier. Now, for 2023, a growth of 18.6% is what Casaleggio is forecasting, which, if true, will indicate that the development of online sales is slowing down in the country.

Italian e-commerce by sector

Leisure was the most significant online sector, generating 50% of the total online turnover (38 billion euros) in Italy. 

According to the research, this is partly due to the growth of online gaming, as well as purchases related to hobbies and sports. Online shopping centers followed in second place and generated 19% of the total revenue (14.2 billion euros).

Meanwhile, the tourism sector showed the strongest growth last year 47%, which was mostly due to price increases and also, due to a rebound effect of tourism returning after the complex Covid and post-Covid periods. In total, it generated 13.3% of the e-commerce turnover. 

According to the research, overall sales decreased in most sectors, but there was still an increase in turnover through higher prices. “This was particularly true for physical product sectors, such as Food, Home and Furniture, Consumer Electronics, and Online Shopping Centers.”

Overall, e-commerce websites in Italy are expected to grow 17.3% in terms of turnover this year. Especially the sectors Leisure Time, Food and Fashion and Health and Beauty are expected to grow in online turnover the most, respectively 23% 20% and 19%.

Salesupply offers a new shared e-commerce customer service in Scandinavia!
By Salesupply - Expanding your e-commerce business to Scandinavia just became easier and more affordable. Webstores can now offer native customer service in the Nordic countries even when their customer...
June 1, 2023
Amazon India now offers food payments
Amazon India is testing a new path to conquer the Indian market after shutting down its food delivery business last year: Now it is trying its hand at food payments...
May 31, 2023
ChatGPT app expanded to 11 countries with over half a million downloads
The ChatGPT app has announced its expansion to 11 new countries, including some in Europe, and it reported more than 500,000 downloads in just six days after its launch, according...
May 30, 2023
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.