Poland: at the forefront of e-commerce in Eastern Europe!

February 7, 2023 by
Frank Calviño

By Direct Link - The markets in the eastern parts of Europe have historically had a noticeably slower development in terms of digital trade and e-commerce compared to the countries in the western parts of Europe. This is mainly due to the fact that in the past, there was a lack of sufficient resources to build the infrastructure necessary for people in general to have access to the internet. This obstacle is now in the process of being overcome at high speed, and today most countries here have internet penetration exceeding 85%. This naturally has a  decisive impact on the respective country’s situation in terms of e-commerce.  

The eastern European country that is at the forefront in terms of digital commerce is Poland.  With a population of 40 million people, it´s the sixth most inhabited EU country and the ninth largest country in Europe. With an internet penetration close to 90 percent,  this creates a very good foundation for a vibrant e-commerce market. In 2022, 85 percent of the country´s population shopped online, and over the last six years, 19,000 new e-tailers have registered—an increase of almost 70 percent. 

An interesting observation from a socio-demographic perspective lies in the shift that has taken place in the age groups in recent years. In 2015, the 50+ years old group made up 12  percent of online consumers; in 2022, 30 percent of the consumers were 50 years and  

older. The value of the Polish e-commerce market has shown impressive development. In  2017, online spending was less than 9 billion U.S. dollars. The increase has then been steady from year to year and then peaked during the pandemic years of 2020 and 2022. The  Polish market is forecasted to reach close to 20 billion U.S. dollars during 2023. 

If you want to work with an expert in e-commerce with a deep knowledge of consumer behavior – reach out to 🔥Direct Link for a quote! 🔥

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