Amazon has shared the results of its Prime Big Deal Days held on October 10th and 11th, where - following Amazon report- customers save over $1 billion on thousands of product deals in over 150 million items sold in only two days.
This is the second year in a row that Amazon has kicked off the holiday shopping season before Black Friday with an exclusive two-day shopping event for Prime members. It helps members get everything they want and need quickly and reliably on hundreds of millions of items worldwide.
During the first Prime Big Deal Days, U.S. Prime members purchased more than 25 million items with same-day or next-day delivery, and hundreds of thousands of items were delivered within four hours of purchase.
The fastest delivery in the U.S. on the first day of the event was 54 minutes in Ohio, ordered at 7:20 a.m. ET and delivered at 8:14 a.m. ET. The customer ordered a pasta attachment for a KitchenAid stand mixer and "The New Canning and Preserving Book." Amazon offers U.S. Prime members more than 300 million items with free Prime delivery.
The categoríes of apparel, beauty, home, and toys were the top-selling categories. Customers also purchased millions of Alexa-enabled devices, including Fire TV and Echo, which were top sellers.
Apple AirPods Pro (second generation), BISSELL's Little Green portable multi-purpose carpet and upholstery cleaner, and Crest 3D white strips were among the best-selling offerings.
LANEIGE Lip Sleeping Mask, COSRX Snail Mucin 96% Power Repairing Essence and The Children's Place matching holiday holiday pajama sets for kids are among the top-selling creator favorites.
Squishmallows, Barbie Toy Boat Playset and Catan are among the top-selling toys in the U.S. For the first time, Prime members in the U.S. shopped holiday launch event deals beyond Amazon using Buy with Prime, with some of the most popular deals being purchased at Wyze, ALT. Fragrances and Moon Juice.
In addition, Prime members ordered more than 150 million items from independent sellers in the Amazon store, most of which are small and medium-sized businesses, with Clean Skin Club clean towels, Hula Home spray bottle and PicassoTiles 100-piece set among the top performers. selling small business products in the U.S. on the first day of the inaugural holiday event.
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