Shein marketplace will now arrive in Spain

June 27, 2023 by
Frank Calviño

Shein continues the global expansion of its marketplace initiative. Shein marketplace will now arrive in Spain. The Chinese company has already incorporated well-known brands such as Skechers and Lansinoh in its marketplace in the United States and Brazil, and will soon launch the same model in Spain before the end of this year. 

After the first experiences in these two markets, the company will now launch its marketplace in Mexico and, subsequently, in Germany, Spain, France, and Italy, as the group has advanced in a statement.

The company has also announced the launch of a new global seller empowerment program, 'AcceleraShein,' which offers a holistic system of support to all sellers who join the platform, including training and skills enhancement, benefits, and incentives to help sellers achieve their business goals. 

Specifically, Shein explained, incentives and mentoring will be offered to 100,000 outstanding, high-potential sellers on the marketplace to reach annual sales milestones of up to $100,000 within three years. In addition, 10,000 sellers will be selected for a program enabling them to reach annual sales of $1 million within three years.

"At Shein, we believe that integrating our marketplace has enabled us to meet the ever-evolving demands of our global customers while delivering tangible benefits to our valued partners and seller communities," said Molly Miao, chief operating officer of Shein. "Our commitment to supporting small businesses around the world through our platform is a cornerstone of our mission to empower entrepreneurs and drive innovation across the industry," Miao said.

In addition to benefiting from Shein's processes, such as fast returns and flexible payment methods, sellers will also have access to customized incentive programs, including platform fee waivers and commission waivers for a limited period. Similarly, Shein will provide them with access to performance dashboards that will enable them to respond to market movements in an agile and accurate manner.

Shein marketplace will face Temu in Europe

The e-commerce giants (Amazon, Shein, Aliexpress) will have to face another titan that is entering the global e-commerce battlefield this year: Temu. 

The owners of Pinduoduo, one of the most notorious e-commerce companies in China, debuted a platform called Temu in the United States in September 2022. Its app became the most downloaded shopping app on October 17, and following its success in the U.S., it has announced its arrival in Europe.

The South China Morning Post has confirmed that Temu is launching in six countries in the old continent. Specifically, these are France, Germany, Italy, the Netherlands, the United Kingdom, and Spain. 

With this news, the e-commerce company strengthens its position in the international market, positioning itself in 10 major territories since it is also present in Canada, Australia, and New Zealand.

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