Walmart and Amazon are battling the Discounts War this October

Starting today, Amazon has launched a flurry of discounts on its Prime Day. Ironically, it will be more than a single day and the aggressive discounts will last 48 hours. 

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To be held on the 11th and 12th of October Jeff Bezos' company will offer its users what it promises will be ‘unbeatable promotions so that we don't have to wait until the end of November to get what we need’ in a clear reference to the more internationally known and better established Black Friday and Cyber Monday discounts.

Walmart strikes back 

But what Amazon thought was going to be a one-sided game, with them breaking the discount calendar, has quickly heated into a major battle with Walmart picking up the glove and joining the challenge. 

Walmart has announced its Walmart Sale, offering massive discounts of up to 40% on selected items. The discounts are accessible via all Walmart websites - both inside and outside of the U.S. - and will last from the 13th to the 14th of October.  

How many Prime Days can fit in a year?

Curiously enough, this latest Amazon Prime Day is the second in the same year. The first one was held on dates 12th and 13th of July. 

By default, this is not normal. And many experts believe it's just another way for Amazon to try to kickstart global consumerism and fix the impending low results it has forecasted for this year, due to the war, the slow recovery from the pandemic, and the impending economic crisis. 

All in all, it seems that global e-commerce will be hard-pressed during 2022 with offers and massive discounts, something that the big players can actively seek as a way to push sales, but that could spell doom for the smaller brands who can't be selling all their stock constantly at discounted prices. Especially now that acquisition costs have skyrocketed.