Zooplus launched a subscription program for Belgium and the Netherlands

The German online pet supply store Zooplus is launching a subscription program in Belgium and the Netherlands. In total, the Zooplus subscription model will now be available in 8 different countries. 

Zooplus aims to gradually expand this model to all the remaining markets in which it currently operates.  According to the retailer, it has online stores in 30 different European countries. In 2023, it launched a flexible subscription program in Germany and Austria.

Now, the subscription program is also available to customers in the Netherlands and Belgium. With the subscription, customers select their favorite pet products from a large selection of items. They can indicate their preferred shipping frequency, after which the product will be automatically and regularly delivered to them, in a way similar to what Amazon offers. 

This is especially useful for products such as pet food or litter, as owners need to order these frequently. The program can be adjusted or paused at any time.

“The launch of our subscription model in the Netherlands marks a new milestone in delivering on our ambition to become the ultimate destination for pet parents across Europe. By offering the best choice and most convenient service, we aim to elevate our customers’ experience and drive further loyalty”, said Geoffrey Lefebvre, CEO of Zooplus.

The booming pet market 

According to market research by Businesswire, the global pet care e-commerce market is expected to reach a value of $87.43 billion by 2027, growing at a CAGR of 12.49% from 2020 to 2027. And it is assumed that nearly one-third of global pet care sales will be made through e-commerce by 2026.

Another report by Statista shows that the global pet care e-commerce market size was valued at USD 20.75 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.3% from 2020 to 2027. 

Technological advancements coupled with rising pet adoption are primary growth drivers for this market. For instance, mobile adaptivity allows better customer experience and single-touch purchase options. Increasing internet penetration is bolstering the smartphone-using population across the world. Rising mobile adaptivity, incorporation of single-touch purchase options, and user-friendly web pages have increased the popularity of e-commerce websites.