Amazon app has decided to close ‘Inspire’, its TikTok-like short-form video and photo feed available on its mobile app. This feature allowed users to discover and purchase products through content created by influencers, brands, and other customers.
A company spokesperson confirmed the decision to TechCrunch, explaining: “We regularly evaluate features to better align with what customers tell us is most important, and as part of that process, Inspire is no longer available.”
The closure comes at a time of uncertainty for TikTok in the US, which could have been an opportunity for Amazon. However, the company has strengthened its presence on other social networks, such as Instagram and Snap, with partnerships to facilitate shopping directly from the apps.
Furthermore, Inspire failed to attract enough content creators. In 2023, Amazon offered $25 per video or up to $12,500 for 500 videos, compensation considered too low by influencers, who preferred other more profitable platforms.
The company emphasized that customers can still find inspiration on its platform through:
In addition, Amazon is testing a new feature that redirects customers to other brands' websites if the product they are looking for is not available on Amazon.
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
