Amazon launched Export Central: a cross-border tool meant for Europe

Amazon launched a new cross-border tool called Export Central. This tool enables sellers in Amazon's Merchant Fulfillment Network (MFN) program, who manage their logistics, to extend their international reach to customers in 39 European countries with just three clicks.

This new service is part of a larger, free European export program that allows these trading partners to export from six stores: the UK, France, Germany, Italy, Spain, and the  Netherlands*. 

Specifically, the European Export Program enables sellers to reach millions of customers in countries without Amazon stores, including destinations such as Austria, Portugal, and Greece, without the need to duplicate product listings or register new accounts.

This program drives traffic to existing sellers' product catalogs, providing growth opportunities. It is also available to all sellers, regardless of whether they use Amazon's logistics (FBA) or are part of the Merchant Fulfillment Network (MFN). However, sellers using Amazon logistics can automatically enroll in the European Export Program at no additional cost.

Business partners who have already decided to enable exporting from Amazon's various European stores have recorded an average sales increase of up to  10%**.

Cross-border to several countries in just three clicks

Thanks to these latest developments, Spanish sellers, primarily small and medium-sized companies, can enable the configuration of international shipments from several stores simultaneously with just three clicks: through Export Central or by accessing Export Central through their seller account and exploring their export opportunities.

If a seller opts to export with Export Central, Amazon will enable international shipping settings for specific stores and destinations on the seller's behalf and propose standard shipping times and rates. Sellers can review and adjust those settings before proceeding to the next step.

“At Amazon we are always looking for ways to help our merchant partners grow their businesses and Export Central is a turning point for sellers looking to expand their business internationally, especially in countries where Amazon does not have a store,” explains Xavier Flamand, vice president of Amazon Seller Services Europe. “Sellers can now easily publish and ship their products throughout Europe without hassle. 

Our program removes many traditional barriers to international expansion, allowing entrepreneurs to focus on what they do best: creating and selling their products. At Amazon, we are committed to supporting small and medium-sized businesses by providing effective tools and services to reach customers worldwide,” adds Flamand.

* Dutch stores only export to Belgium.

** Sales growth may vary depending on several factors, such as the categories of products offered and the countries to which they are shipped.