Checkout.com Launches the First Digital Economy Trust Index

May 19, 2025 by
Frank Calviño

As the global economy increasingly shifts toward digital-first experiences, consumer trust in digital platforms has become a crucial driver of economic growth. Recognizing this, Checkout.com has unveiled the Digital Economy Trust Index — the first global benchmark designed to measure consumer confidence in the digital economy across 16 countries.

This index ranks nations based on digital trust indicators such as security, transparency, and user experience. It reveals a strong correlation between digital trust and GDP growth rates over the past decade (2014–2024). Building trust is no longer optional as digital ecosystems continue to grow; it is essential.

What Is the Digital Economy Trust Index?

The Digital Economy Trust Index, launched by Checkout.com, evaluates how people interact with, trust, and adopt digital systems — including payment platforms, AI tools, and biometric technologies. It surveys 18 key dimensions across 16 markets to assess where nations stand in building digital trust and highlights its direct economic benefits.

Key Metrics Assessed:

  • Trust in payment security
  • Confidence in AI tools
  • Use of biometrics and blockchain
  • Belief in consumer protection
  • Attitudes toward digital identification

Trust and Economic Growth: A Direct Link

The report found a clear correlation between higher trust in digital systems and GDP growth. Countries with the highest trust scores also experienced faster economic growth between 2014 and 2024, showcasing that confidence in the digital economy fuels national prosperity.

"In the digital economy, trust is earned," says Jenny Hadlow, COO of Checkout.com. “This index helps leaders understand the barriers to digital trust and how to overcome them to unlock economic potential.”

Global Rankings: Who Leads and Who Lags?

Top 5 Countries by Digital Trust

  1. China – Score: 8.6/10
  2. United Arab Emirates (UAE)
  3. Saudi Arabia (KSA)
  4. Egypt
  5. Brazil

China leads the globe in trust in digital payments, biometric security, and AI adoption, supported by a robust tech ecosystem and a forward-thinking regulatory environment. The Middle East also ranks high due to government-backed digital strategies and early blockchain and AI technologies investments.

Bottom 5 Countries by Digital Trust

  • Japan (Last) – Score: 2.6/10
  • France
  • Germany
  • Netherlands
  • United Kingdom

Despite high levels of digitization, Japan ranks lowest, mainly due to low consumer confidence in digital wallets, AI, and biometric technologies. Similarly, European markets show hesitancy due to privacy concerns, cybersecurity anxieties, and skepticism toward blockchain and emerging tech.

Regional Highlights: A Closer Look

Asia and the Middle East

  • China tops all categories, especially trust in biometric payments and tech-driven security.
  • UAE, Saudi Arabia, and Egypt showcase strong trust thanks to national digital transformation strategies.
  • Japan lags despite digital maturity, highlighting a cultural caution toward new tech.

 Europe

  • Spain leads Continental Europe in trust.
  • Germany trusts consumer protections but worries about data privacy.
  • France ranks near the bottom, highlighting a digital trust gap in Western Europe.
  • Digital wallet usage remains extremely low compared to Asia.

North America

  • USA is confident in online payment security but distrusts blockchain and data protection.
  • Canada reflects moderate trust levels with slightly more optimism toward AI and payment storage.

Oceania & Latin America

  • New Zealand stands out for trust in digital identification and AI, even outside of fintech.
  • Brazil continues to rise as a fintech powerhouse, driven by trust in digital payments like PIX and a young, tech-savvy population.

Why Trust Matters in the Digital Economy

The Index confirms that trust in technology is not just a tech issue—it’s an economic one. Key dimensions that influence trust most significantly include:

  • Belief that new technology makes payments more secure
  • Trust in artificial intelligence tools

These indicators reflect consumer willingness to engage in digital commerce, share sensitive information, and adopt innovative financial technologies.

Key Takeaways for Businesses and Policymakers

  • Emerging markets are leapfrogging developed ones by moving directly from cash to digital wallets, fostering higher levels of trust.
  • Advanced economies must bridge the digital trust gap through education, regulation, and technology design.
  • Trust is shaped by infrastructure, consumer experience, protection, and cultural readiness.

Strategies to Build Digital Trust:

  • Invest in biometric and AI-driven payment security.
  • Offer transparent, user-friendly digital services.
  • Educate consumers on safe digital behaviors.
  • Align with regulatory frameworks that protect user data.

“The digital economy is the economy of the future — and the future is coming fast,” Hadlow emphasizes.

The Checkout.com Digital Economy Trust Index is a wake-up call for businesses and governments worldwide. In an era where digital interactions define economic performance, trust is currency. Countries and companies that build trust through secure, innovative, and transparent digital systems will unlock the next wave of growth.

As the global economy digitizes rapidly, understanding and investing in digital trust is not only strategic — it’s imperative.

Some Core Concepts

What is the Digital Economy Trust Index?

It’s a global ranking by Checkout.com measuring how much consumers trust digital systems, including payments, AI, and digital IDs, across 16 countries.

Why does digital trust impact GDP?

Higher digital trust leads to greater consumer participation, faster innovation adoption, and more efficient digital economies, which in turn directly influence GDP growth.

Why is Japan ranked so low?

Despite its tech infrastructure, Japan’s population shows low confidence in AI, digital wallets, and biometric security, possibly due to cultural preferences and risk aversion.

How can businesses increase digital trust?

Investing in security technologies, improving user experiences, complying with data protection regulations, and educating consumers.

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