Cross-border e-commerce is growing rapidly. This offers lots of opportunities for e-commerce players but requires focus. Just like personal relationships, buying online involves a leap of faith. It is unlikely your target audience abroad knows your brand. Making sure your brand or business is trusted is crucial for international success. We tend to be more trusting
Insights: Organizing your localization program
The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new markets. Localization is a necessary step for growth, but where do you start? In a handbook called Guide to cross-border