European e-commerce: expected to grow 11% at the end of 2022

August 25, 2022 by
Frank Calviño

The Ecommerce Europe and EuroCommerce associations have been tracking the evolution of e-commerce in Europe, collecting data from over 37 countries on the European continent. Today we want to take a look at some key findings of this report, now that the year is entering its final stage. 

Do you want to know more about international commerce and e-commerce, and also get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free!

Among the key findings of the European E-Commerce Report 2022 is the importance of the EU-27 and neighboring digital economies. 

Overall, European e-commerce experienced growth in B2C turnover in 2021, despite some countries reporting lower e-commerce sales due to the lessening of Covid-19 pandemic measures. As has been the trend for quite some time, Eastern Europe has experienced higher growth rates in B2C e-commerce sales than many Western European countries, however, Western Europe still holds the largest share of total turnover at 63% compared to Eastern Europe’s 2%.

Albania and Malta: cross-border e-commerce opposite poles  

Another interesting finding of the European E-Commerce Report 2022 is that Albania and Malta sit on opposite chairs at the table of cross-border e-commerce. 

Albania's online shopping is almost entirely to local companies, with a whooping 93% of the online sales going to national companies or brands. While Malta’s online sales to foreign nations reach 87% of its grand total. 

Digitalization remains vital for European e-commerce 

One fact highlighted by this report is that the digitalization processes for European brands and companies continue to expand. Digitalization was already significantly pushed by the Covid-19 pandemic, during which e-commerce and retail played an essential role in both the economy and society, but even when e-commerce might have experienced some deceleration, the digitalization of European companies has kept on growing.  

These developments are reflected in this year’s findings, which show that in 2021, total European e-commerce grew to €718bn with a growth rate of 13%. 

This is up from €633bn in 2020. In 2022, growth rates are forecast to continue their upward trend. However, we can notice that the growth is slightly stabilizing, with an expected growth rate of 11% and a turnover of €797bn.

You can read the full report here! 

2023 was a bad year for German e-commerce
German e-commerce suffered a considerable decline during the past year, and the low levels of consumer spending significantly reduced the total revenues in Germany in 2023.  Gross goods turnover fell...
May 6, 2024
Growing from two to 280 people in sixteen years, JC-Electronics is far more than a successful business: it’s a successful idea. Why? Because even before anyone mentioned the concept of...
November 21, 2023
STUDY: How cost pressure impacts Post-Purchase service of e-commerce top 100 in Germany
By Salesupply - Salesupply has recently released a study regarding how the cost pressure impacts Post-Purchase service of e-commerce in Germany.   The survey has yielded some really interesting results such...
October 31, 2023
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.