Galaxus has launched in Italy. The company, a Swiss online department store, aims to grow a loyal customer base in Italy and expand to other EMEA region countries. Previously, Galaxus entered the markets of Germany, Austria, and France.
This online department store is a well-known e-commerce player in Switzerland and has reported sales of over 2.42 billion euros in 2022 there. Since 2021, it is also active in Austria. Its most recent launch was a week ago in France.
Galaxus is allied with Digitech and claims to be Switzerland's online market leader in IT, consumer electronics, and telecommunication.
The company is currently the largest - by sales volume - Swiss online shop with a steadily growing range of products for almost all daily needs, offering consistently low prices and fast, reliable, and free delivery.
Curuisly, Galaxus symbol is a tortoise. This is no accident. The animal has been chosen because it is used in many ancient cultures to represent the entirety of our universe; as it is told, a tortoise carries the world - and the universe - on its back. A gimmick from the brand to state its ambitious goal of becoming the online e-commerce for all the products of the world.
Last year the company reported that over 3.3 million people shopped at all its domains combined.
For the company, the growth is due, among other things, to expand its range. In Germany, for example, the range of goods has more than doubled to 1.7 million products, according to a statement released at the beginning of 2023. According to information presented in the same statement, the range in Switzerland includes almost 5 million items.
However, Galaxus generates most of its sales with only a tiny part of the range. Last year, Digitec Galaxus published an evaluation that showed that the company generates 80 percent of its revenue with 4 percent of its items.
For example, iPhones, diapers, or ink cartridges are popular, while other items are not considered.
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