Google adds website names to the mobile search results!

October 19, 2022 by
Frank Calviño

Google is adding website names and introducing new features and design elements to its search engine to make it easier to identify websites and businesses at a glance.

They will bring more context to the search results page, helping the user to make sense of the information they see. 

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With this update, the company wants to make Google Search a more intuitive and visual space, providing more information about the websites the user sees so they can feel confident about the pages they visit.

Website names will show on mobile results

To do this, they will be adding website names to search results on mobile devices, so they can be more easily identified. 

They are also updating the size and shape of the favicon (the logo or icon of a website) that appears in search, to make it easier to see and identify. Both of these changes will be expanded with the intention of increasing clarity and transparency for advertisers. 

Along with names and favicons, the company has also announced changes to the ad ID label. So the label will now appear on its own line in the top left corner of Search ads. When ads are displayed in mobile search results they will be marked with the word "Sponsored" in bold, black text. 

This new label and its prominent position continue to meet the high standards they have set for being distinguished from search results and build on its existing efforts to clarify information about paid content.

These modifications will begin to be incorporated among users gradually on mobile devices. Following this, they will begin testing a similar experience on computers, in order to more easily find what they are looking for, regardless of where it is done.

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