Google unveiled Product Studio: A generative AI for product images

May 26, 2023 by
Frank Calviño

Google unveiled Product Studio, a tool designed to create unique product images using generative AI.  To access the tool, brands must log into Merchant Center Next, Google's platform for businesses to manage how their products are displayed on Google.

In the release, they explain that Product Studio will help businesses easily create unique product images for free and get more value from the images they already have. In this way, brands can save the cost of photo shoots and reduce the processing time because they can have the images practically, instantly.

Product Studio functionalities 

Product Studio has several utilities, not only to create images. One of the main functionalities is the ability to add scenes to products, thus providing greater customization. For example, a food company could request the image of a particular product to be localized or ‘placed’ in the middle of an exotic beach or in the middle of a blizzard for another kind of product or product variation.

Another of its functions is the elimination of the background. For example, for product pages, it is often preferred to use a plain background so that the product stands out. In addition, the tool also allows the resolution of the images to be improved, thus saving the company from having to retake a photo of the product.

U.S. merchants can access Product Studio starting in the coming months. These features will also be available to merchants using the Google and YouTube app on Shopify.

Google Merchant Center 

Merchant Center is the platform brands use to manage products displayed on Google Shopping. Google has improved the platform, now known as Merchant Center Next, which offers a simpler version. This allows small businesses to start selling online and easily connect with consumers.

The new update modifies the product feed settings to make it even simpler. Previously merchants setting up on Google for the first time had to manually add their products, prices, images, descriptions, and other details. Merchant Center Next now allows this process to be done automatically, so a merchant's product feed is populated with only the information they can pull from their website, making it easier to display their products on Google quickly.

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