By- Salesupply - Karo Healthcare - formerly known as Karo Pharma - selected Salesupply to completely take over their European multi-brand e-commerce fulfillment operations. Together with Karo Healthcare, Salesupply has designed a scalable Pan-European multi-fulfillment center approach to optimize for international growth by reducing delivery times & - fees and incorporating local preferences.
Karo Healthcare is a Swedish pharmaceutical company producer of consumer brands such as Alpha Foods and Nutravita (food supplements & health nutrition) Nutravita, Remescar (skincare), Satin Natural (skincare). The company has a digital-first focus selling first- and foremost online.
Before partnering with Salesupply, Karo Healthcare had its fulfillment decentralized per brand and sometimes even per market, resulting in a complex, inefficient setup. This approach did not match their ambitions for international expansion and growth.
“We were actively searching for a fulfillment partner that could identify with our strong ambition for international expansion and growth," says Pieter-Jan Priem - Head of Digital Commerce for the brand. “Salesupply has e-commerce fulfillment centers in all the markets that we are active in at the moment and in the markets, we aim to expand into. In addition, Salesupply offers an integrated fulfillment platform that enables us to have an all-in-one overview for daily management and reporting to reduce overall complexity.”
As a cross-border e-commerce enabler, Salesupply is always searching for the optimal mix between a centralized and a decentralized fulfillment approach. “When Karo Healthcare contacted us, it was clear that there was a lot of room for improvement in efficiency and complexity reduction”, says Ludo Verlinden, Global Sales Manager at Salesupply.
With Salesupply, the brand designed a fulfillment strategy that utilizes fulfillment centers in the Netherlands, Belgium, Germany, Italy, and Spain to optimize delivery rates and times while considering local preferences. An essential local preference, in this case, was the Italian - ( and to a lesser extent) Spanish preference for Cash-on-Delivery (COD).
“It was clear that offering COD as a delivery option would play a big role in growing within the Italian market,” says Ludo. “However, COD comes with quite an administrative burden. That’s why we offered Karo Healthcare to our COD Management as a value-added service. With results, they are already seeing a big uplift in sales in Italy due to COD orders.”
Because all warehouses are connected to the Salesupply e-fulfillment platform, Karo doesn’t have to deal with five different fulfillment centers that work, report, and invoice in different ways. Instead, all fulfillment centers have the same way of working; Karo Healthcare has one point of contact and one invoicing overview.
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