Live Shopping: the e-commerce revolution

August 2, 2023 by
Frank Calviño

The "magic formula" for e-commerce seems to be a combination of shopping, entertainment, and social connections. These fundamental elements promise the success of online sales. This translates into the new buzzword in the field: Live Shopping.

Live Shopping has been gaining momentum relatively quickly but with an undeniable force. This online shopping experience involves live streaming and purchasing directly through the targeted platform.

The result is a space where brands and shoppers unite through online interactions. This fosters a dynamic experience where real-time conversations occur, establishing a more realistic relationship between the buyer and the seller.

An example is Cider, an online fashion platform that often hosts live streams in which viewers can actively participate. Users select a number from a list, each corresponding to an item available for sale on the app. The host, representing the online store, then tries on or showcases the chosen item based on the viewers' preferences, answering questions about it, sizing, and more.

Live Shopping is about the company-customer relationship

Live Shopping transforms the shopping experience emphasizing the company-customer relationship. 

Users can see how the product performs in real life, enabling them better to appreciate its design, material, and other details. Ultimately, the shopping experience undergoes a radical change, usually for the better.

By providing sellers with this type of Live Shopping experience, a relationship of trust is built between the product, the brand, and the user, making the user feel more involved and connected throughout the purchasing process, catering to their personal preferences.

This technique has been growing worldwide in recent years, and more and more online services are embracing Live Shopping to offer this type of experience to their users, recognizing its incredible benefits for business growth, increased recommendations, and sales.

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