Zalando remains the largest online retailer in Switzerland

Despite a revenue drop, Zalando remains the largest online retailer in Switzerland. The local online department store Galaxus, now the new number 2, increased its revenue significantly last year. Temu is the only newcomer in the top 10.

This is according to figures from Carpathia, an e-commerce management consultancy. It releases a yearly ranking of the biggest players in e-commerce in Switzerland, with the top 50 of the biggest business-to-consumer stores and the top 15 of business-to-business stores.

Zalando leads the B2C list, with an estimated sales volume of 1.69 billion euros in Switzerland in 2023. This is 100 million euros less than the estimated revenue from the previous year. Switzerland is not unique in this decline: Zalando’s revenue at the corporate level has decreased for two consecutive years.

Zalando lost 100 million euros in Swiss revenue

The second and third positions belong to the same company: Digitec Galaxus. The namesake online stores have switched places: Galaxus, which is also growing rapidly outside Switzerland, now occupies the second place on the list.

Its revenue increased from just over 1.0 billion to nearly 1.4 billion euros, while the revenue of its electronics sister Digitec slightly declined. The revenue gap with Zalando is significant, but if Galaxus continues to grow at this pace, the number 1 position will be within reach very soon.

Temu and Amazon in Switzerland

Newcomer Temu, which has increased in countries including France and Germany, occupies the ninth place on the list of top online sellers in Switzerland. 

The other positions in the top 10 remain unchanged. Unlike in many large Western European countries, Amazon falls outside the top 3 and holds a prolonged fourth place.

Mercanto, Alltron, and Elektro-Material (EM) occupy the top three positions in Carpathia’s list of Switzerland's largest online B2B sellers.