In the first quarter of 2019, Zalando successfully expanded its customer reach. The number of active customers increased by 14.1% to 27.2 million and site visits increased by 29.5% to 924 million. Customers ordered more frequently and customer satisfaction is higher than ever before.
Introducing Zalando Plus
The popular fashion platform plans to further strengthen this positive development by deepening customer relationships with Zalando Plus, which is available for all customers in Germany. The company is currently running a trial for the project in Switzerland, with France and Italy to follow within the next twelve months. Co-CEO Rubin Ritter said: “Our clear customer focus has paid off in the first quarter, as we made further headway to build the starting point for fashion in Europe.”
Zalando continued to capture market share in the first quarter of 2019: revenue increased by 15.2% to 1.4 billion euros. Europe’s leading online platform for fashion and lifestyle achieved a positive adjusted profit of 6.4 million euro. As the platform business continues to gain traction, the company continues to successfully scale its services for partners. Brands intensifying their usage and new partners joining the program resulted in strong growth of Zalando’s Partner Program.
In the first quarter, about 30% of all Partner Program orders were fulfilled through Zalando Fulfillment Solutions (ZFS). The online fashion giant will further strengthen and expand Zalando Payments Solutions (ZPS) with their newly acquired e-money licence. This will improve payment transactions on the Zalando platform. David Schröder, CFO, is said to be happy with the financial results in the first quarter.
“The results show a strong focus on growth and are in line with annual guidance. The fashion platform will continue to invest in areas of the business that have high added value for our customers,” he concluded.