Zooplus reached 2.1 billion euros in revenues in 2021

May 4, 2022 by
Frank Calviño

Zooplus reached 2.1 billion euros in revenues in 2021, increasing its total sales from 2.09 billion in 2020. This shows a 16% growth even when the company has lost part of its market share to Fressnapf. 

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Popular German online pet supply store Zooplus has increased its total sales to 2.09 billion euros in 2021. This is a 16 percent growth when compared to a year before. The company lost market share to Fressnapf, but expects to increase sales to 2.3 billion euros this year.

Zooplus takeover and withdraw from the stock market 

Last year, the popular German online pet supply store suffered a takeover by Hellmand & Friendman and EQT, this takeover prompted Zooplus to make even more changes, among them that its share had to be withdrawn from trading in the stock market. 

Despite that, the company has announced plans to double its revenue by 2025 and return to the stock market with a higher valuation.

Consolidating their home country 

Yet, Zooplus has been able to further consolidate its presence in what we could call, its home markets: the company increased its sales by 15 percent to 455 million euros in Germany, in Switzerland 80 million euros, and in Austria another 58 million euros in sales.

The company released these figures in a sales update for its shareholders.

Zooplus sales reach 100 million in Europe

It also generated sales of over 100 million euros in 8 different countries, among them Belgium and Spain, which are relatively new markets for Zooplus.

Competition in the house 

While Zooplus reached 2.1 billion euros in revenues in 2021 and is still growing significantly, it has lost some of its market share to Fressnapf. The omnichannel German competitor in pet supplies was able to generate 246 million euros in online sales last year.

And some critics insist that the pet food company has not been aggressive enough to secure the German market. Something that could weigh heavily on them nowadays when customer acquisition is so expensive and customer retention has become fundamental for any successful e-commerce strategy. 
Do you want to keep your customers happy and not lose them to your competition? Well, the best thing you can do is have an effective Customer Care strategy. Check out this amazing E-commerce Customer Care Playbook released by our partners at Salesuply!

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