Amazon is developing Nova AI to compete with ChatGPT

Amazon is developing a new artificial intelligence (AI) model with advanced reasoning capabilities in an apparent attempt to compete with OpenAI's ChatGPT.

According to a report published by Business Insider, the launch of this technology is scheduled for June. It will be part of the Nova AI family, a series of generative AI solutions developed by the tech giant.

According to sources close to the project, Amazon intends for its new model to adopt a “hybrid reasoning” concept, enabling it to provide quick answers while developing more complex and deeper thinking.

This approach represents a significant advance in artificial intelligence, where reasoning models stand out for their ability to solve more demanding problems, albeit slower than conventional systems.

Nova AI aims at a low-cost solution

So far, Amazon has not officially confirmed this information, but the progress in this field is unsurprising. The company has invested heavily in its AI technology, and the development of the Nova model reflects this commitment.

One outstanding advantage of these models is their low cost. According to information previously released by the company, Nova models are at least 75% cheaper than other third-party solutions available on the AI Bedrock platform.

With this new development, Amazon aims to position itself among the top five providers of AI models in terms of performance. The project is being led by the company's artificial general intelligence (AGI) team, under the direction of scientist Rohit Prasad.

At a time when AI is consolidating itself as one of the most competitive sectors in technology, the launch of this model could further strengthen Amazon's position as one of the leading players in this field. Now we can only wait for official confirmation and observe this new system's impact on the market.