Google will display expanded shipping and returns information

April 20, 2023 by
Frank Calviño

Google will display expanded shipping and returns information in search text results for commercial sites. This is done by aggregating content using structured data markup, like how you have marked up your products. 

If you already submit your product information to Google in Merchant Center, they will use your Merchant Center shipping and returns data in the same way.

The company also added new reports to Search Console. It aims to make it easier to know when your products need more information. 

This will allow you to monitor and correct structured data related to these e-commerce features. 

If your products need shipping and return information or if shipping and return information was added incorrectly, you will receive warnings in the merchant listings report and through email notifications.

The key will be Google Merchant Center

Google Merchant Center is a Google tool that serves to enter data from an online store and be able to advertise in Google Shopping, among other services.

Still, the Merchant Center implementation, although vital for the future ‘metaverse mega global marketplace’ is far from perfect. The tool has a few years available, yet Google keeps finding bugs and issues with it. The most recent is a bug that is directly affecting Google Ads campaigns. 

Two days ago, Google announced that was ‘actively looking’ into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads.

These glitches result in ad disapprovals and are a big deal for impacted people. It can cause a loss in revenue or other types of conversion metrics. 

Salesupply offers a new shared e-commerce customer service in Scandinavia!
By Salesupply - Expanding your e-commerce business to Scandinavia just became easier and more affordable. Webstores can now offer native customer service in the Nordic countries even when their customer...
June 1, 2023
Amazon India now offers food payments
Amazon India is testing a new path to conquer the Indian market after shutting down its food delivery business last year: Now it is trying its hand at food payments...
May 31, 2023
ChatGPT app expanded to 11 countries with over half a million downloads
The ChatGPT app has announced its expansion to 11 new countries, including some in Europe, and it reported more than 500,000 downloads in just six days after its launch, according...
May 30, 2023
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.