Trendyol enters Europe via Germany!

June 7, 2022 by
Frank Calviño

Turkey's famous e-commerce platform, Trendyol, arrives for the first time in Europe through a launch in Germany. This marks Trendyol's first market outside its home country, while plans are being developed to also launch in London, the Netherlands, and Luxembourg in the coming year. 

Do you want to know more about international commerce, e-commerce, and also get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free! 

Trendyol is characterized as an online marketplace that also offers its own food and grocery delivery solution, as well as its own digital wallet. Currently, the company has more than 30 million customers and more than 260,000 sellers. 

Expansion plans in Europe had already been announced in 2020. By August 2021, the platform had raised $1.5 billion from Softbank. This made it the first "decacorn" in Turkey - whose value is considered to be over $10 billion - In addition, Alibaba had invested almost 300 million euros, acquiring a majority stake. 

Trendyol's entry into Germany

In accordance with Trendyol, its mobile app has been downloaded almost one million times in Germany today. At the same time, according to Similar Web, it is the second fastest growing fashion platform in the country as of February 2022.

In this regard, the German market is expected to generate more than 400 million euros by the end of the year. It is also expected to reach a turnover of more than 3 billion euros by 2025 in Germany. 

The branch that the platform will open in Germany will first focus on fashion but plans to offer new categories in the future. To achieve these goals, it will open an office with more than 200 employees located in the city of Berlin. 

With Germany expected to represent the starting point for the platform across Europe, around 65,000 square meters of warehouse space on the continent is expected to become available over the next two years to support expansion into local markets.

INTERCULTURAL COMPETENCES: The key to global success! 🌎 quickFIX Podcast 🎙️
Today we talk about Intercultural Competences, a core topic for the success of any business wishing to be international, and we do so with Jenny Izaguirre, an expert in Corporate...
May 22, 2024
TikTok could be planning a live shopping functionality for the U.S.
TikTok might be planning to launch a live shopping service in the U.S. according to a news release by Semafor. 🔥Do you want to know more about international commerce and...
October 26, 2022
Amazon Belgium: is ready to begin operations!
Amazon Belgium is close to becoming a reality after the company announced its plans, earlier this year, to open a logistics center in Belgium. So far, everything indicates that Amazon...
June 23, 2022
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.