Marketing

Zalando is the most convincing fashion retailer
Zalando knows how to use the best persuasion and personalisation techniques to entice consumers to purchase. We know this because the German fashion giant has finished number one in the...
April 24, 2019
H&M to limit free shipping because of sustainability
H&M, a clothing retailer with shops present in over 70 countries globally, decided that free shipping is unsustainable for profitability. In sixteen of the countries that the retailer operates in,...
April 17, 2019
78% of buyers would purchase more if returns are free
If an online seller would offer a free return policy, most online shoppers would purchase more often. If shoppers encounter a poor return experience, a striking 84% will not come...
March 27, 2019
Rising sales for international e-tailer ASOS
ASOS said it had 16% more active customers and that 4% more orders were placed. However, the average selling prices and basket sizes both decreased by 1%. The basket value...
March 26, 2019
Zalando Lounge and Fiege partner for fulfilment center in Poland
Zalando Lounge, Zalando’s dedicated shopping club, has started its partnership with the logistics service provider, Fiege e-Com North. They are in charge of the operation of the Zalando Lounge fulfilment...
March 19, 2019
The WTO is working on the modernisation of cross-border e-commerce regulations
According toAxios, the e-commerce market became a 3.5 trillion dollar global market, of which approximately 700 billion dollars is spent on cross-border purchases. However, almost no international or global rules...
March 12, 2019
Zalando expands beauty category to five new markets
Fashion platform Zalando will offer beauty products in five new markets, Sweden, Denmark, France, Belgium and Italy within the next two months. With this, it encourages shoppers to spend a...
March 6, 2019
US users need PayPal Cash or PayPal Cash Plus account by 29th March
Payment company PayPal has informed their US customers of changes to the way US personal account holders can use and hold a balance with PayPal. Before the end of March...
February 27, 2019
IKEA considers launching a marketplace
IKEA is considering launching its own marketplace to sell their own products and other company’s goods. This new marketplace would sell products from IKEA and other retailers. It will not...
February 25, 2019
Revenue Shopify increases by 59%
Shopify: a Canadian company that started out as an e-commerce software company, but has grown to be a well-known e-commerce platform that assists web shops with a variety of services....
February 22, 2019
Made.com is expanding to 4 new countries in Europe
Furniture (r)etailer Made has announced that its sales in the United Kingdom hit the 100 million pound mark for the first time last year. The sales grew by 34% in...
February 21, 2019
Annual EU Online Sales up 12%
Eurostat has just released the annual retail figures, and average internet sales in the European Union are up by 12%, reports Tamebay. Estonia is leading with a growth of 36%,...
February 12, 2019
Alibaba buys German start-up Data Artisans
Chinese e-commerce giant Alibaba has acquired German data analysis start-up Data Artisans for close to €90 million, reports Handelsblatt. Whether it is for autonomous driving, online trade or financial transactions:...
January 11, 2019
Finance program Boost launched by Klarna
Swedish payment service provider Klarna has launched its own financing program for SME retailers in Europe. The initiative is called Boost and aims to support retailers accelerate their growth. In the...
November 20, 2018
Shopify announced that Shopify Payments has expanded to Germany
Shopify announced that Shopify Payments has expanded to Germany. This expansion offers German merchants with an out-of-the-box payments solution in addition to providing payment methods that are locally relevant to...
November 16, 2018
Amazon Expands Free Shipping to All US Customers for the Holiday Season
For a limited time, all Amazon customers in the United States can enjoy free shipping with no minimum purchase amount.  For Amazon Prime members in the USA, this means they can also choose...
November 7, 2018
Trade deal EU and Japan clears hurdle on way to 2019 start
According to Reuters, plans of the European Union and Japan to form the world's largest free trade area cleared a significant hurdle when EU lawmakers specializing in trade backed a...
November 6, 2018
It's almost time! Geoblocking regulation on its way
Starting December 3rd, it is forbidden for web shops to exclude or discriminate consumers based on their location. This has some implications for your shop.  Research performed by the European...
October 26, 2018
Zalando launches Partner Program in Norway
Fashion platform Zalando launches its Partner Program in Norway, allowing brands to connect to its over 24 million active customers all over Europe. In Norway, the first partner brands will...
September 18, 2018
The Netherlands has the highest online store density
The Netherlands has the most online stores per capita, about 80.000 on a population of 17 million. This means that for every online store, there are 214 people. It is...
September 4, 2018
Amazon Australia starts with FbA
Amazon increased its service offering to merchants in Australia by starting with the Fulfilment by Amazon (FbA) program in Australia. Local businesses selling through Amazon Marketplace will now be able...
February 27, 2018
363.439 New European Sellers joined Amazon
According to an article by Ecommerce News, 363.439 European sellers have joined Amazon so far in 2017. This equals to 2,997 new sellers every day, or 124 every hour, or even...
December 11, 2017
European eDelivery Index 2017: State of European Delivery & Returns Market
Radial, working in omnichannel commerce technology and operations to enable brands and retailers to exceed retail customers expectations, published the 2017 European eDelivery Index. The aim of this research is...
December 5, 2017
Expert Panel: "Marketplaces are the future of online retail"
This panel previously appeared in Cross-Border Magazine Nr.4, October 2017 If the branding is right, customers will desire the products and be driven to buy them, even if the brand’s...
November 13, 2017
Leading brands and digital solutions unite at the next Digital 1to1 Europe
Digital 1to1 consist of business cases, open talks and new this year – a speed networking session; but most importantly it delivers customized agendas of 1to1 meetings between the merchants...
October 10, 2017
Webinar: How will voice and digital assistant searches impact your Global content and SEO Strategy?
In this webinar organized by Lionbridge you’ll learn how voice and digital assistant searches impact your global content and SEO strategy. The rapid raise of voice search and digital assistants...
July 17, 2017
Expert Panel:  "In the long run, international retailers have to be able to deliver within at least 24 hours in order to be competitive in their target markets."
This panel previously appeared in Cross-Border Magazine Nr.2, December 2016 "In the long run, international retailers have to be able to deliver within at least 24 hours in order to...
June 8, 2017
French Fashion Seller La Redoute: Strategies to drive international trade
Having evolved from a classical French mail order company into an international digital company, La Redoute is in a position to look back at years of strategic planning and experimenting...
May 30, 2017
7 best packaging practices for e-commerce success
The white paper “7 best packaging practices for e-commerce success” by Ranpak captures the current trends in e-commerce and the resulting practical tips for the best in-the-box packaging. In today’s...
May 29, 2017
“I could imagine opening up for third-party sellers”
Interview with Jules van der Werf, MS Schipper: About a global, digital transition in the livestock farming industry This article previously appeared in Cross-Border Magazine nr. 2/ December 2016 The...
April 28, 2017
Global Cross-Border Retail Will Triple Over The Next Six Years
Cross-Border B2C sales will more than double in the next five years to reach $424 billion in 2021.  Consumers find cross-border shopping easier and faster as more online buyers shop...
April 10, 2017
Intershop recognized as a strong performer in B2C & B2B Commerce Suites by Forrester Research
Our partner Intershop has been cited as a Strong Performer in B2C & B2B commerce suites by renowned industry analyst firm Forrester Research, Inc. The report, “The Forrester Wave™: B2C...
April 10, 2017
 FREE eBook: The Definitive Guide to Website Translation
Research shows that 84% of international consumers say they’re more likely to buy from a website with product information in their own language, which means to compete globally, you need...
March 23, 2017
IRX and EDX to unveil the future of the Retail Nation
  UK’s biggest multichannel and fulfilment events return to Birmingham in April   London, UK, 13th January 2017 – InternetRetailing Expo (IRX), co-located with eDelivery Expo (EDX), Europe’s only dedicated...
February 2, 2017
"Cross-border e-commerce shifted from being consumer to merchant driven"
In the beginning, the growth of cross-border e-commerce was organic: Customers were willing to accept complicated and unreliable delivery options for the benefit of a good deal or a quality...
January 10, 2017
Canada and UK are US sellers’ strongest cross-border markets
Over a third of US on-line merchants are selling across borders (36%) and the majority have a dedicated business website (69%). Just over half of cross-border sellers (53%) and 40%...
January 9, 2017
Poor quality and incorrect logos reveal counterfeit goods
Research shows that almost one-quarter of online consumers have unintentionally bought a product that turned out to be fake. That was revealed by a global survey by MarkMonitor looking at...
December 29, 2016
The European Commission’s proposal on contract rules for the purchase of digital content
Dr. Léon Mölenberg, senior policy advisor Ecommerce Europe and Thuiswinkel.org. This article previously appeared in the Cross-Border Magazine, Edition 1, June 2016 In the scope of the Digital Single Market Strategy...
December 20, 2016
New report identifies online localisation opportunities for UK and US retailers
Cross-border ecommerce benchmark report shows a clear direction for retailers who want to create customer-centric localised websites for their key international markets. London, 10th November, 2016 – Practicology has collaborated...
November 22, 2016
Double-digit growth for global B2C e-commerce sales in 2015
The global B2C e-commerce sales of products and services continued to grow significantly in 2015. Compared to the preceding year, they increased by 19.9%, resulting in an online turnover of...
September 29, 2016
How to turn 48-hour delivery into 24-hour delivery: A change management initiative
Nespresso Production Centre in Avenches, Switzerland “The secret of change Is to focus all of your energy, not on fighting the old, but on building the new.” This mantra was...
September 26, 2016
Expensive returns perceived as barrier to cross-border shopping
Consumers are hesitant to buy online across borders if the return costs are too high. This is evident from a survey amongst over 2400 consumers across the U.K., France, Spain,...
September 7, 2016
Which barriers do customers still face when shopping cross-border?
The European Commission yearly researches and publishes the situation and behaviour of consumers in the Digital Single Market in its Consumer Scoreboard.  Both consumers and businesses are benefitting from the increasing number...
August 25, 2016
56 percent of German Start-Ups have international staff
Internationalisation is high on the list of German-based digital start-ups: 6 out of 10 start-ups employ international staff. On average, people from five different countries work together on a team....
August 15, 2016
Luxury label Dior dives into social selling in China
The label is reportedly experimenting to better reach Chinese customers via the very popular social messaging app. Followers were given a unique opportunity to purchase a limited-edition bag directly through...
August 12, 2016
Cross-border giant Zalando stays strong in H1 2016
Zalando, one of Europe’s leading online retailers and marketplaces for fashion, boasted revenues of €1.713mn for the first half of 2016. The German based company’s  press release reported ‘strong growth...
August 11, 2016
Success story: German shopping club Limango expands to France
Limango, a German shopping club focusing on families, will expand its offer to France via www.limango.fr. The My Toys subsidiary, already active in Germany, Austria, Poland, and the Netherlands, will...
August 10, 2016
Uk: Lower cross-border basket values following Brexit
With the pound dropping steeply following the Brexit referendum result of June 23rd, orders leaving the UK soared during the last days of the month, leading tot he highest June...
August 8, 2016
Why the hell should we go to India?
by Maarten van der Schaaf. Maarten van der Schaaf is partner at the Amsterdam-based consultancy IndiaConnected. An Interview with IndiaConnected partner Bart Hergaarden is featured in the 1st issue of the Cross-Border...
August 2, 2016
ASOS CEO: Brexit sales uplift outweighs higher sourcing costs
ASOS' chief executive Nick Beighton expects the online fashion pure player to benefit from the depreciation of the pound in the wake of the country’s Brexit-vote. Beighton told the press...
July 13, 2016
5 things you never knew you wanted to know about…. Sales tax in the USA
In the first issue of the Cross-Border Magazine, Avalara’s taxexperts Richard Asquith (VP of Global Tax) and Paul Guyer (Sales Director EMEA) shed some light on how to tackle the...
July 12, 2016
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