The white paper “Future trends in consumer behavior: Technology in a connected world 2017-2020” by Acapture explores current consumer trends and preferences and provides tools for merchants to optimize their businesses for the modern shopper. analyzes the preferences of these young, globally-minded shoppers, and the latest trends in tech that will facilitate their behavior. We
FREE eBook: The Definitive Guide to Website Translation
Research shows that 84% of international consumers say they’re more likely to buy from a website with product information in their own language, which means to compete globally, you need to provide content in several languages and across multiple locales. But website translation can be complex, time-consuming, and costly. How do you know where to start? This 138-page
Insights: Organizing your localization program
The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new markets. Localization is a necessary step for growth, but where do you start? In a handbook called Guide to cross-border
Omni-Channel retail: the goal post keeps moving
Customers’ preferences, lifestyle and the way they are engaging with brands have changed drastically, due to technology and innovation. Customers want their shopping experience to fit around their busy lifestyle, and buy products whenever and wherever they are. Retailers are changing slower than customers are adopting these new digital media. They’re dealing with traditional
The European Commission’s proposal on contract rules for the purchase of digital content
Dr. Léon Mölenberg, senior policy advisor Ecommerce Europe and Thuiswinkel.org. This article previously appeared in the Cross-Border Magazine, Edition 1, June 2016 In the scope of the Digital Single Market Strategy the Commission has recently launched two directive proposals: one on contract rules for the purchase of digital content; and another for the online and other