Practicology assessed 100 consumer brands who sell online directly to customers and identified the best practice. These brands compete against other retailers and marketplaces for online customers. In Practicology’s report, how brands compete against marketplaces as well as omnichannel retailers, and from this, become more advanced in selling directly to the end consumer, are
Free whitepaper: How to Build a Trusted Brand Abroad? 15 Tips and Tricks.
Cross-border e-commerce is growing rapidly. This offers lots of opportunities for e-commerce players but requires focus. Just like personal relationships, buying online involves a leap of faith. It is unlikely your target audience abroad knows your brand. Making sure your brand or business is trusted is crucial for international success. We tend to be more trusting
Free delivery doesn’t increase return volume
Online retailers who offer free delivery do not experience an increase in returns. Although many consumers often don’t pay for a delivery, free delivery is almost never the reason for returning purchases. Whistl concluded this after a study in which they looked at the parcel return behaviour of UK-based online shoppers. Approximately 60% of respondents did not pay for
5 Indicators to Replatform in B2B
Online shopping has changed shopping behaviour drastically. The rise of e-commerce has challenged both B2B and B2C sellers to constantly adapt themselves to new trends, changing consumer demands and competitive pressure. Today, having an aged legacy commerce system implies a slow in business growth, because the lack of agility and scalability will become more expensive to
Coffee is now the leading category in e-commerce grocery sales
In 2018, food and beverage, e-commerce grocery, sales reached 4.75 billion US dollars on Amazon. It is the fastest growing segment for online retailers. According to Edge by Ascential, the most popular category within food/beverages, with a total sales of 140 million dollars, was ‘coffee’. Jacob Porter, director of global marketing of Edge by Escential said: “Since the very